1. Introduction
Tung Blossom ("we", "us", "our"), located at 67 Tai Chung Kiu Road, Sha Tin, New Territories, Hong Kong, is committed to protecting the personal data of individuals who interact with us, whether as enquirers, visitors, family members, or residents. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights in relation to it.
We comply with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong ("PDPO"). If you have any questions about this policy, please contact us at [email protected].
2. Data We Collect
We may collect and process the following categories of personal data:
- Contact information: Name, email address, telephone number
- Enquiry information: The content of messages submitted through our contact form
- Resident information: Personal details relevant to the provision of residential care, collected directly from residents or their families
- Usage data: Information about how you interact with our website (collected via cookies, where consented)
3. How We Collect Data
- Through contact forms submitted on our website
- Through direct communication by telephone or email
- Through website cookies and analytics tools, subject to your cookie preferences
- Through documentation provided during the residential enquiry and intake process
4. How We Use Your Data
We use personal data for the following purposes:
- To respond to enquiries and provide information about our offerings
- To manage the residential care relationship with residents and their families
- To maintain accurate records relevant to the provision of care
- To improve our website and understand how it is used
- To comply with any legal or regulatory obligations
We do not use personal data for unsolicited marketing communications. We will not share your data with third parties for their own marketing purposes.
5. Legal Basis for Processing
We process personal data on the following bases:
- Consent: Where you have provided explicit consent, such as through our cookie preferences tool
- Legitimate interest: For responding to enquiries and managing ongoing care relationships
- Legal obligation: Where processing is required by applicable Hong Kong law
6. Data Retention
We retain personal data only for as long as is necessary for the purpose for which it was collected:
- Enquiry data from web forms is retained for up to 12 months from the date of enquiry
- Resident care records are retained for a minimum of 7 years following the conclusion of a resident's stay, in accordance with applicable regulatory requirements
- Website analytics data is retained for up to 24 months
7. Data Sharing
We do not sell, rent, or trade personal data with third parties. We may share data in the following limited circumstances:
- With third-party service providers who assist us in operating our website (e.g., analytics services), subject to appropriate data processing agreements
- With relevant regulatory bodies or authorities where required by law
- With healthcare professionals involved in a resident's care, where explicitly authorised by the resident or their family
8. Cookies
Our website uses cookies to improve your browsing experience and to understand how the site is used. You may manage your cookie preferences at any time through our Cookie Policy page. Essential cookies are required for the site to function and cannot be disabled.
9. Your Rights Under the PDPO
Under the Personal Data (Privacy) Ordinance, you have the following rights:
- The right to request access to personal data we hold about you
- The right to request correction of inaccurate personal data
- The right to withdraw consent where processing is based on consent
- The right to request erasure of personal data we hold, subject to applicable legal retention obligations
- The right to lodge a complaint with the Privacy Commissioner for Personal Data (Hong Kong)
To exercise any of these rights, please contact us at [email protected]. We will respond within 40 days of receiving your request, in accordance with the PDPO.
10. Data Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include secure server storage, restricted access to data, and regular review of our data handling practices. In the event of a data breach that is likely to result in a risk to individuals, we will notify affected parties as required by applicable law.
11. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies independently.
12. Children's Privacy
Our services are intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18 without parental or guardian consent.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any material changes will be communicated by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
14. Contact
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
- Email: [email protected]
- Phone: +852 2638 4517
- Address: 67 Tai Chung Kiu Road, Sha Tin, New Territories, Hong Kong
You may also submit a complaint to the Office of the Privacy Commissioner for Personal Data (PCPD), Hong Kong, if you believe your data has been mishandled.